Special+Library+Resources+-+Journals

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 * Click on the word 'edit' on the tab in the upper right hand corner. Add your resources to the list by locating the correct placement according to alphabetical order. You can also click on the ''discussion tab' above and add a message related to your postings. Once you have posted all of your annotations to the wiki, paste qll of your annotations in one email and send it to Dr. Edwards **=====

Hilyard, Nann Blaine. 2009. Cultivating Support for Library Advocacy. //Public Libraries// 48 (3): 16-19. This journal article discusses how to train library advocates, and how to understand the budget process. It looks at the funding required for various departments and how those how those departments need to outline what they anticipate for expenses and possible revenues. It discusses how the library board has to make a conscious effort to reach out to the community with programs, and to design programs the will get the community involved. How the library reaches out and interacts with the community will demonstrate credibility for the community as a whole.

Jones, Julie. 2006. Use history and holidays to market your library. //AALL Spectrum// (10) 9: 7-10. This article focuses on law libraries either in law schools or law firms and suggests using holidays or special weeks/months (like Black History Month, etc. ) as themes for promotions. Also suggests using anniversaries of milestones for the institution as themes. Finally suggests creation of wikis as a promotional tool.

Miller, Ellen G. 2009. Hard Times = A New Brad of Advocacy. //Georgia Library Quarterly// 46 (1): 8 This article looks at today’s recession and discusses the shrinking tax base. No longer can libraries follow traditional goals (more facilities, collections and hour). Libraries now have to address and achieve community wide goals such as boosting educational and literacy attainment and improving labor force skills. The article stats that libraries need to initiate partnerships within the community to help tackle goals, and take a stronger leadership role within the community.

Osif, B.A. 2006. Branding, marketing, and fund-raising. //Library Administration and Management// (20) 1: 39-43. This article is a bibliographical essay containing multiple references to helpful sources on library marketing, with a focus on special libraries. Scully, Mariwayne. 2001. Tips from special librarians on cultivating customer relationships: event ideas. //Colorado Libraries// (27) 4: 35-36. This article is a list of easy PR activities targeted to special libraries. Some of the activities are directed towards customers, some are directed towards library employees.

Pearson, Peter. 2009. Fundraising and Advocacy in Tough Times. //Public Libraries// 48 (4): 21-3. This article looks at the economy and the downturn that it took after 9/11. Library budgets have taken a huge hit, and that the economic downturn is far greater now since 9/11. Library donors are older and most annual giving comes from salaries, not their invested stock. The creation of non-profits is at a standstill, and tough economic times make it hard to increase new donors. This article discusses campaigns to increase the stacks and how libraries have to make a larger effort to be a part of the community that supports them.

Schachter, Debbie. 2008. Marketing, Promoting and Advocacy in the Special Library. //Information Outlook// 12 (8): 44-5. The article looks at the standard practices and methods for marketing, promoting and advocacy and whether or not technology is playing a significant role. The article talks about developing the right product for the right target market and how a marketing plan is important. It also discusses marketing frequency and that staff needs to feel comfortable in promoting and advocating for the library. This article looks at traditional methods for promotion, but also using technology to reach out to those within the community they service. The personal relation with customers is emphasized by bring excellence and high value service to the patron.

Singh, Rajesh. 2009. Does your library have a marketing culture? Implications for service providers. //Library Management// 30 (3): 117-137. This article discusses the idea of a marketing orientation in a library. It recognizes that marketing and PR have been buzzwords and important concepts in libraries, but also says that how-to manuals are often simply superficial descriptions of activities that can be carried out. The author conducted a study of the idea of institutional points of view about marketing (how employees conceptualize the idea of marketing their libraries) in a group of Finnish research libraries. The results showed that libraries with the highest levels of marketing orientation had the highest levels of customer satisfaction. The article recommends that libraries make marketing a priority—something employees see as positive, in order to increase customer satisfaction.

St. Clair, Guy. 1990. Marketing and promotion in today’s special library. //Aslib Proceedings// (42) 7; 213-217. This article is kind of old, but it introduces basic marketing concepts for special libraries. The main point of the article is that before engaging in any marketing or PR activities, a special librarian should look at where the parent organization gets its funding, how the library helps with the parent organization’s mission, and the value of the library’s services for users.

Zielinski, Denise M. 2009. Top Ten Marketing Tips for Advocacy and Public Awareness. //Illinois Library Association Reporter// 27 (3): 10-11. This article lists the top ten marketing tips for advocacy and public awareness. It also briefly discusses as how each tip works and who the intended audience is. The top ten tips are: 1) Develop your message, 2) Stick to the script, 3) Get everyone on board, 4) Share the message, 5) Walk the talk, 6) Invite your stakeholders to the library, 7) Get to know your stakeholders, 8) Don't just contact the stakeholder when you want something, 9) Build partnerships, 10) Don't rest on your laurels.