Academic+Resources+-+Websites



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 * Click on the word 'edit' on the tab in the upper right hand corner. Add your resources to the list by locating the correct placement according to alphabetical order. You can also click on the ''discussion tab' above and add a message related to your postings. Once you have posted all of your annotations to the wiki, paste qll of your annotations in one email and send it to Dr. Edwards. **=====

40 Marketing Tips for Academic Libraries on a Shoestring Budget (aren't we all!)  [] Somewhat self explainatory by the title. This site includes ideas for academic libraries creating marketing campaigns with limited budgets. The ideas are thoughtful, cheap, and pretty clever in creating free marketing tools. Academic and Research Library Campaign- @yourlibrary.com ** The site is to provide academic libraries with the tools to promote their services to their community of learners.
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 * The above website includes a toolkit for academic and special libraries sponsored by ALA. According to the site the goal of the initiative is to **
 * Promote awareness of the unique role of academic and research libraries and their contributions to society;
 * Increase visibility and support for academic and research libraries and librarians;
 * Help librarians better market their services on-site and online;
 * Position academic and research librarianship as a desirable career opportunity.

Creating a Library Logo for an Academic Library, Jim Kapoun [|http://www.webpages.uidaho.edu/~mbolin/kapoun3.htm] This page gives a real-life situation of an academic library updating its logo to something contemporary and useful. As it explains the situations, the site provides a library instructor’s thought processes and considerations of different options. It is a good resource because it provides inside looks at the process with an instructor’s explanations of why paths were chosen in easy to understand terms.

Council for Advancement and Support of Education. [] CASE is the fundraising organization for those in Higher Education. Excellent networking opportunities and many knowledgeable people involved in this organization.

Marketing and Outreach for Science & Technology Libraries [] This site seems to be a cross between a resource list and an article. It provides links to marketing resources, science and technology brochures, and newsletters about science and technology libraries. There are also links to blogs, liaison programs and some suggested books to read on the subject. The site page has a date of 2006, but many of the links still work.

Marketing Resources for Academic Libraries [] Presented by State Library of Iowa, this website provides examples and links to marketing tools for academic libraries. Also included on the site is a list of books and articles that pertain to academic library campaigns.

Marketing Resources by Ohio link: [] Includes several links to information about marketing campaigns and academic libraries, article links, marketing research, advocacy information, and vendor information for promotional activities. The site is provided by Ohio link “created in April 2003 to enable Ohio’s academic libraries to more effectively market their resources and services by providing customizable tools and information.”

Marketing Toolkit How-To Guide [] This PDF slideshow is put together by Proquest to encourage the use of their Library Advocacy services. It is well put-together and fun to read. The design is very well done. Steps and advice to improve advertising are provided in lighthearted ways. Although it is trying to encourage a business relationship, I feel it is effective in getting the idea across that good marketing gets results, because I would be interested in knowing what can be gained through Proquest.

Public Service Announcements [] This website is run by the Museum of Broadcast Communications. It discusses the history of public service announcements during broadcasts. The site recognizes PSAs as being free. It is interesting to read for individuals that plan to do public relations because the end of the page discusses how changes in broadcasting have decreased the time available for public service announcements and that people must find more creative ways to get the word out on popular communication lines.

Webliography of College Libraries’ Newsletters [] This website appears to be updated fairly often. It contains links to different newsletter sent out by college libraries. This would be a great resource to not only find out what other academic libraries are doing, but to do some networking. Establishing contacts with other libraries could help improve the public relations programs at both places.