School+Resources+-+Websites

**Click on the word 'edit' on the tab in the upper right hand corner. Add your resources to the list by locating the correct placement according to alphabetical order. You can also click on the ''discussion tab' above and add a message related to your postings. Once you have posted all of your annotations to the wiki, paste qll of your annotations in one email and send it to Dr. Edwards.**

@ Your Library. "Marketing Our Libraries." http://librarysupportstaff.com/marketinglibs.html (accessed November 22, 2009). Almost too much to take in, this website provides countless resources in the form of websites, journals, books, podcasts, and even contact information for professionals willing to provide insight on the topic of marketing your library. If used properly, this website can serve as a librarian's go-to source for "all things marketing." The wealth of knowledge here is astounding!

100 Scope Notes. “Three Tips for a Successful Book Fair.” [] (accessed November 6, 2009). It is going to happen to us all eventually. This site gives some original tips and a place to post comments, so it could be a great place to network when you are feeling lost. The tip I found to be the most impressive was under “Mascots.” You can borrow costumes for free from the Scholastic Warehouse. This could really generate some real excitement for an already popular event.

Abrams, Stephen. The Value of Libraries: Impact, Normative Data, & Influencing Funders [] This article talks about all types of libraries, including schools. He writes about the different impacts the libraries have on its patrons, and how librarians must work hard to keep the library alive. Akers, Susan. "Marketing Your Library." http://www.marketingyourlibrary.com/ (accessed October 14, 2009) This is a blog with useful links to marketing articles and sites. It keeps up with current library marketing news and provides links for more information. It was interesting to me to see what just one person with an interest in library marketing had to say and all of the links she had gathered to share. Library marketing is clearly very important to her.

American Association of School Librarians. "AASL Advocacy Toolkit. " [] This website contains the AASL toolkit for school librarians. The site includes links to the @yourlibrary campaign, a sample letter to the editor and PDF articles emphasizing the importance of the school librarians. Two very helpful powerpoint presentations are included on the site "Every Student Succeeds @ your library and "AASL Introduction to Advocacy and Training."

American Association of School Librarians. "School Libraries Count." [] (accessed November 21, 2009) This webpage has useful links to the 2007 survey on school libraries. The information contained in the survey (budgeting, staffing, scheduling, etc) can be useful in advocating and lobbying for a school library. The page also contains links to areas dealing specifically with issues and advocacy as well as other things such as conferences, standards & guidelines, etc.

American Library Association. “ALA PR Tools and Resources.” ALA http://www.ala.org/ala/pio/campaign/prtools/prtoolsresources.htm (accessed November 12, 2007).

This website from the American Library Association offers librarians at all types of libraries assistance with public relations issues. Some useful links include quotable facts bookmarks, PSAs about key library issues, downloadable artwork and tools, and a customizable brochure. Other help from this reputable source includes tough questions and answers such as why do we need libraries when we have the internet? This site is a wealth of information for a librarian who is also acting as the Public Relations specialist for the institution. It is easy to navigate and trustworthy.

American Library Association. “Strategies and Tips for Dealing with Challenges to Library Materials.” [] (accessed November 6, 2009) This link takes you directly to the school library section of this online article. The site covers how to prepare and what to do when a resource is challenged. Scroll up to find sample questions and answers. There are tips for dealing with the media as well. The bottom of the page has an extensive resource list. If a parent comes in angry, it could be a tense situation. It is good to be prepared and equipped for dealing with challenges. This could make a good resource for creating a PowerPoint to inform staff as to these policies as well. The better educated a staff, the more potential advocates you create.

Anderson, Joseph. WebJunction's Focus on Demonstrating Impact 2005 [] In January of 2005 WebJunction focuses on the ways libraries can demonstrate the effect they have on their communities. While this is a little out of date, it does offer some very good examples of how others have shown data. This is a little more directed at public libraries, but school librarians have to show impact as well, and this can help in how to present that information.

Bertland, Linda. “Library Promotion.” __[]__ (accessed October 18, 2009). This page is part of a larger website called “Resources for School Librarians” and is maintained by a retired school librarian. It contains links to other websites and resources that would be useful in helping the LMS to promote the school library. These resources were divided into areas including General, Special Events, Advocacy, Graphics and Bulletin Boards, and Library Promotion – Books. There is a tremendous amount of helpful information here, including a parent outreach toolkit, ideas for School Library Media month, sample letters to submit to the local newspaper, a downloadable template for a monthly library newsletter, and much more.

Bertland, Linda. “Resources for School Librarians: Library Promotions.” [] (Accessed November 19, 2009). This website contains lots of links useful for school librarians. It includes links for general websites, special events, advocacy, graphics and bulletin boards and library promotion books. The links are wide reaching. The author includes links to such organizations as the American Library Association and the American Associations of School Librarians. Each section of links contains between six and fifteen links. The advocacy section contains links to different tool kits available. This website is extremely useful for new school library media specialists. It contains dozens of useful and helpful links.

Colorado Library Consortium. “Advocacy Tool Kit for School Library Media Specialists.” [] (accessed November 2, 2009). This site was put together by the Colorado Library Consortium as a resource for school librarians to use in advocacy efforts for their libraries. It recommends that librarians be visible on district committees, in faculty meetings, and in visiting with administrators to provide opportunities for maintaining and increasing funding of the library. A variety of Power Point presentations, brochures, videos, and articles are available for download to use in the advocacy process.

Dempsey, Beth. "Target Your Brand." http://www.libraryjournal.com/article/CA443911.html (accessed November 22, 2009). This page of LibraryJournal.com explores how to brand your library in a way that draws patrons into your walls as a place of comfort and relaxation. The article explores several well-known corporations' marketing plans and directly applies the same approaches to branding the library. By looking at different companies, from Borders to Target, librarians may be able to tap into a resource that will change the image of their library.

DLTK’s Growing Together. “Printable Bookmarks” [] (accessed November 14, 2009). This website offers pre-made book marks as well a program to assist users in creating their own custom bookmarks. It includes some well-known characters as well as different themes in both the pre-made and custom categories. This is a great tool for librarians who utilize bookmarks for advertising in their library.

Dowd, Nancy. New Jersey State Library marketing news. http://nancydowd.wordpress.com/.  Marketing trends, ideas and a listserv to join are just some of the highlights of this website dedicated to library marketing.

Education World. Strong libraries improve student achievement. [] This webpage article gives information about schools that eliminated their librarian positions and the impact it has had. It goes over the role of the school librarian and their impact on student achievement

eSchool News. [] (accessed November 21, 2009) According to its Mission Statement, this website is dedicated to providing the latest news, resources, tools, and assisting educators in forming collaborative alliances and providing a valuable resource bank for the exchange of information, ideas and best practices. In fact, the home page on the day I accessed it had a story dealing with school libraries and teaching information skills. A good place to search for articles relating to school libraries and advocacy.

Farkas, Meridith. "Library Success: A Best Practices Wiki." [] (accessed October 14, 2009) This is a wiki added to by many different people, generally librarians, who want to share ideas about marketing their libraries. It contains numerous links to success stories, marketing plans, blogs, websites, and articles. It also contains a brief section on marketing tips. It is really a large amount of information shared in a very casual environment.

Ferriol, Ellinor. "Marketing Strategies for School Libraries." (accessed November 19, 2009) [] This site contains a powerpoint presentation by Ellinor Ferriol about marketing a school library. The presentation focuses on the many different opportunities provided by Scholastic Books. The powerpoint does contain interesting ideas for the monthly focus of a school library media center. "A Romantic Reading Affair" for February and "Trick or Read" for October.

Finch, Theresa. “Terri’s Tips for Terrific Author/Illustrator Visits.” [] (accessed November 6, 2009). This site provides a checklist for successful author visits. There are so many things to do, and prepare for, that it is nice to have a ready-made timeline that covers all of the bases. The site includes notes for scheduling and promoting, what to do the day of the event, and what to do after. It goes well with the format found in our text, but all of the work is already complete. There isn’t as much second guessing or having to learn from mistakes. I hadn’t thought of asking a visiting author if he had any special dietary needs, or providing a menu in advance to select from. I could see an author visit as a stressful event, and these tips would definitely be a calming influence.

This website provides information about reading materials based upon grade level and content area. It also lists various links to other sources and services such as digital resources, grant opportunities, government funding, and virtual reference. This website is a literacy program for boys. It was designed based upon research indicating that boys are reading less and not comprehensively. In addition, it was created based upon other research indicating that boys read successfully when presented with the right reading material. This website offers a plethora of reading suggestions and also provides a blog discussing various books.
 * Follett Library Resources. 2009. **[|**http://titlewave.com/**]** (accessed November 4, 2009). **
 * Guys Read. 2009. **[|**http://guysread.com/contact**]** (accessed November 19, 2009). **

The H.W. Wilson Company. “John Cotton Dana Library Public Relations Award” [] (accessed October 25, 2009). This page is one piece of the H.W. Wilson website. The H.W. Wilson Company “is dedicated to providing the highest-quality web and print resources in the world. H.W. Wilson products are familiar to generations of library users as standard tools in college, public, school, and professional libraries worldwide.” This specific page outlines the John Cotton Dana Library Public Relations Award that was mentioned throughout this class. The site provides PR materials about the award and the award process. There are also tips for entrants, facts about john Cotton Dana, Entry Instructions, Checklist, and the Official Entry form. Finally, the site includes past winners, ranging from 2001 to the most current, 2009, winners. 

Ibach, Mark. “Online Advocay Tool Kit.” South Central Library System. http://www.scls.info///‌index.html (accessed November 18, 2009). This website is produced by the South Central Library System of Wisconsin. This particular section of the site is an Online Advocacy Toolkit to help librarians get started in their public relations programs. The main purpose of this page is to encourage librarians to promote their library and services, so that when budget cuts come around, the public will be willing to fight for their library. The page has links to inform over the following subjects: Defining Advocacy, Making Your Case, Speaking up for Library Campaign, Developing an Advocacy Plan, Collecting Library Stories, WLA Resources, ALA Resources, ALA Resources, and other outside Resources.

International Association of School Librarians. "Advocacy." [] (accessed November 21, 2009). This website is devoted to addressing concerns of school librarians in the US and abroad. It has a page devoted to advocacy that provide links to studies in the US and abroad showing that libraries increase student achievement. It also provides links to sites concerning starting and running a school library and other resources. Having taught overseas I can say that a site like this is needed as some schools tend to give the library minimal notice.

Kansas Association of School Librarians. "KASL Advocacy Downloads". [] (accessed November 21, 2009) This site contains many downloadable documents and brochures advocating for school libraries. They divided into many different categories including information for principals on what they should look for in a motivated librarian as well as student achievement, comparisons to public libraries, and other categories relating to advocacy. Many of the documents and brochures are in pdf format. Some of them are specific to Kansas but many are not. A good place to find general brochures for school library advocacy and get ideas for one's own brochures.

Lamb, Annette and Larry Johnson. “The School Library Media Specialist: Program Advocacy.” __[]__ (accessed October 7, 2009). The authors of this site are both professional educators and library media specialists. This section of the site is part of an online course called “The School Library Media Specialist”, and the pages within it include “The Teacher Librarian as Advocate”, “Promotion”, “Events”, “Change”, and “Reflection”. This is a great website that contains a huge amount of information – a good continuing education resource for any school librarian.//

Lamb, Annette and Larry Johnson. “The School Library Media Specialist: Program Administration.” The School Library Media Specialist. http://eduscapes.com/sms/advocacy/promotion.html (accessed November 22, 2009).

“The teacher librarian must actively market the school library media program” in order for the program to be successful. Ideas and a long list of links to further reading and ideas are provided.

//Laurita, Paula. "BellaOnline: Library Sciences Site."// [|//http://www.bellaonline.com/subjects/5554.asp//] //This website contains a large number of how to articles, tips and links to information about promoting your library. Several interesting articles include how to form partnerships with businesses in the community and welcoming parents into your library. BellaOnline also contains library lessons, games to sharpen library skills and links to reading websites and blogs.//

Library Marketing Special Interest Group. MLA library marketing special interest group. http://www.library-marketing-sig.mlanet.org/.  Although the target for this website is health information professionals, the helpful tips, examples, blogs and articles may be useful for any type of library.

“Library Media and PR Tool Box.” Library Media and PR. http://www.ssdesign.com/librarypr/toolbox.html (accessed November 22, 2009).

Bookmarks, clipart, banner art, and other public relations tools are provided free of charge for library use.

//Long, Sarah. "Longshots Podcast."// [|//http://www.librarybeat.org/longshots//] //(accessed November 19, 2009) Sarah Long posts a weekly podcast on this website discussing current library topics. Many weeks include Public Relations information relating to school libraries. Podcast #167 "Kathy Dempsey discusses the New Face of Library Marketing" is especially helpful. //

McNamara, Carter. “Public and Media Relations.” Free Management Library. http://www.managementhelp.org/_rel/_rel.htm (accessed November 18, 2009). I found the website managementhelp.org while researching for this assignment. This is an online “Management Library” that holds tons of information about several different aspects of public relations, crisis communications, and other related topics. On the Public and Media Relations page there is a general definition and description of public and media relations. Then they have gathered a list of links based on different aspects of public and media relations such as: public image, general resources, PR links, the importance of effective communication in the media, and samples of press releases.

//McGillian, Jamie Kyle. “Everything You Need to Know To Set Up an Author Visit in Your School”// [|//http://www.randomhouse.com/teachers/authors/eventkit.pdf//] //(accessed November 9, 2009). This link will takes users to a PDF document prepared for Random House publishers. It is basically a complete, step-by-step communications plan for any librarian (or teacher) who wishes to set up an author visit in their school. It starts with publisher contact, includes tips on travel arrangements, preparing students for the visit, and venue set-up. Furthermore, it outlines what should be addressed the day before, day of, and day after and includes a sample schedule for the day of the visit.

Minikel, Pat, Joan Kearon, and Denise Ryder. “PR Tips for School Libraries Today!” __[]__ (accessed October 7, 2009).
 * This is a power point presentation created by the school librarians at Jericho Middle School in New York. It contains a pictorial record of the practical ways that these librarians have promoted reading and the library at their school – through book clubs, hallway displays, bulletin boards, author visits, special events, posters of “Look Who’s Reading!”, and much more. This would be great for any librarian to look through to get an idea of some easy and visible ways in which they can promote their library to students, staff, and parents. **

New York Library Association. "School Libraries Work!" [] (accessed November 21, 2009) This webpage devoted to school libraries is run by the New York Library Association. In addition to the Scholastic Research Foundation Paper "School Libraries Work, there is an excellent slide show presentation by Barbara Stripling on how to translate the "School Libraries Work" into action. There are also other useful links such as "Key Elements of a School Library Program."//

Newquist, Colleen. “Public Relations 101: How-To Tips for School Administrators.” Education World. http://www.educationworld.com/a_admin/admin/admin123.shtml (accessed November 22, 2009).

Public relations is key to developing a relationship with the community. Administrators and library media specialists must work to build a partnership with parents, the community, and the media.

//Niederlander, Mary. "Marketing Our Libraries: On and Off the Internet."// [|//http://www.librarysupportstaff.com /marketinglibs.html#articles//]//. This page, part of a larger site dedicated to helping out libraries, contains links to articles, information on how to predict future trends for your library along with links to more detailed sites and explanations, and information and advice about marketing using the internet. There are also links to further marketing resources. This is a thorough site with a very professional presentation, however it is not produced by an organization as professional at the ALA and cannot be depended on to the same degree. Despite that the links and advice all appear to be highly helpful.

Noack, Deanna. "Marketing the Library."// [|//http://www.olc.org/marketing///] //(accessed October 24, 2009) This site focused on training for Ohio library staff has a great deal of information that can be applied to any library. It contains quizzes for certification for Ohio libraries, however the information can be studied by anyone and is useful for understanding library marketing.//

Ohio Library Council. "Marketing the Library." http://www.olc.org/marketing/index.html (accessed November 22, 2009). This website, funded by the Ohio Library COuncil takes librarians through a six-step training course in marketing the library. While some of the information applies directly to the state of Ohio, librarians will still find a wealth of information regarding plannind, promoting, and using technology as means to "get the word out."  Ohio Library Council. Marketing the library. http://www.olc.org/marketing/index.html.  This web site offers a step-by-step guide for marketing the library to the general public. Although the web site does not have in-depth information concerning how to market, it could be a helpful tool when training other library staff members to promote the library.

<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">This website provides basic information about the organization including names of executive board members and information about conferences and meetings. It also promotes national board certification and offers information for those interested in the process. There are also many other useful resources on this website including but not limited to online resources for <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">thematic units, LMS certification programs, state curriculum guidelines, collaboration suggestions, and professional development opportunities. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">This webpage is part of the Oklahoma State Department of Education website. It lists the state mandated PASS objectives for information literacy. These objectives should be the basis of a school library program’s design and implementation. They should be fostered in connection with other subject areas and in collaboration with classroom teachers. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">This website provides a plethora of sources for school librarians and educators. It includes book reviews, lists of award-winning books, new titles, and title suggestions for various types of learners including Spanish-speaking students and reluctant readers. This website also provides information about free services provided specifically for schools, promotional materials, and online links to other resources and services. //
 * //Oklahoma Association of School Library Media Specialists. 2009.//** [|//**http://www.oklibs.org/oaslms/**//]//**<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;"> (accessed November 11, 2009). **
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Oklahoma State Department of Education. 2009. **//[|//**http://sde.state.ok.us/Curriculum/PASS/Subject/infolit.pdf**//]//**<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;"> (accessed November 9, 2009). **
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Permabound. 2009. **//[|//**http://www.perma-bound.com/**//]//**<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;"> (accessed November 16, 2009). **

//Pioneer Library System. "Frequently Asked Questions."// [|//http://www.pioneer.lib.ok.us/faq//] //(accessed November 6, 2009). While this site is for public libraries, I think it can be a good resource for school library media specialists that have to be "one man shows." You can see how a larger organization tackles issues that we may face in our own libraries, and how they articulate their messages. I found it to be a great resource as I generated responses to the crisis scenarios. It is a place to find some inspiration and also a good way to brainstorm possible scenarios that could be faced in the future.//

“Public Relations: How Do You Want the Library to be Seen in the Community?” Ohio Library Council. http://www.olc.org//.htm (accessed November 18, 2009). This website is most definitely the best one I found when looking for information about Public Relations and implementing it in a library. It asks a simple question: “How do you want your library to be seen by the public?” Then if gives you all the tools you need to get your message across, including definitions, examples, and implementation strategies. Step one is an overview, step two is planning, step three is product, and step four is promotion. It gives a step by step plan that anyone can follow. It hits the highlights of all the key components with covered in class.

Questia Media America. "Advertising and Public Relations." http://www.questia.com/library/communication/advertising-and-public-relations (accessed November 22, 2009). While this site is not directly linked to the institution of the library, it does provide an incredible amount of resources regarding public relations and advertising. The index provided on this site directs users to countless websites, journal articles, and resources that deal with topics ranging from ethics in advertising to gender bias in advertising. This site will be helpful to look through when librarians begin putting together advertising schemes to promote and event.

“Resources for Librarians.” Texas State Library and Archives Commission. http://www.tsl.state.tx.us///.html (accessed November 18, 2009). This site is set up for Librarians in the state of Texas; however, it is completely accessible to other as well. It holds information about PR as well as general and helpful information for libraries. Some of the information found on this page deals with collection development, developing a newsletter, library laws, professional library resources, youth programs and school libraries. It is a great place to get PR ideas as well as general ideas and inspiration for your library.

// “School Libraries Work.” [] (Accessed November 19, 2009). This PDF version of School Libraries Work is full of useful information that can be used to garner support. It is also a great tool to use when attempting to gain financial help through bonds, grants, or local support from area companies and individuals. The webpage is full of statistics. It explains the role school libraries play in the education of the nation’s students. The webpage also highlights the importance highly qualified library media specialists play in student achievement. This webpage is useful for new and seasoned library media specialists.

Schrock, Kathy. 2003. "The ABC's of Marketing." http://www.schoollibraryjournal.com/article/CA332671.html (accessed November 22, 2009). This website provides helpful and practical approaches to marketing events in your library in an age where budgets are taking quite a hit. One major aspect of the information that seems quite helpful is a segment that provides cheap ways to advertise using technology such as websites and email. There is nothing too groundbreaking here, but the information will serve as a great tool to have in your hip pocket.//

//Serritella, Judy. 2009. “Bulletin Board Ideas”// [|//http://www.clayton.k12.ga.us/edusvc/instruct/bulletinboards///] //(accessed November 14, 2009). This site came up a few times in my searching, and I thought that I had encountered an error, the page looked devoid of useful information; in actuality, this is a goldmine for those creating library bulletin boards! The main page (link above) contains contact information for the librarian that has organized the site, the actual ideas, however, are listed in categories along the left-hand side of the page. This site is dedicated to sharing bulletin board ideas// for libraries//. Categories include: authors, book titles, catchy phrases, diversity, holidays, literature, research, special events, and more! //

//SOL – Spanish in our Libraries. “Spanish-language signs and bookmarks for the multilingual library.”// [|//http://www.sol-plus.net/plus/printpost.htm//] //(accessed November 9, 2009). This site provides PR material for libraries in Spanish. Users can find and print bookmarks, everyday signs, PR materials on the usefulness of the library, library rules, and Internet guides all in Spanish. While some of this information could be easily translated from English (especially the everyday signage), it is a helpful site that puts library vocabulary all in one place. Excellent site for creating basic,Spanish language PR materials (especially for those who do not speak Spanish).//

<span style="font-family: 'Times New Roman','serif'; font-size: 12pt;">State Library of North Carolina. Library marketing toolkit. http://nclibrarymarketing. blogspot.com/. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt;"> This blog allows librarians in North Carolina to share their marketing success stories and ideas, making the website a good springboard for library promotion techniques.

//Stephanie Stokes Design. "Library Media and PR."// [] //(accessed October 6, 2009). This web site contains advice on different methods of marketing the library. There are examples from all over the country and details about how to carry out different strategies, including tools and store addresses for specific goods. Many ideas are very specific, such as dressing as particular characters, but others, such as movie nights are more general. These are just little ideas offered from one librarian to another about how to make your library catch the public eye. The site is professional and the ideas are fun.

Stokes, Stephanie. "Librarypalooza."// [] // This website features how to obtain costumes from publishers, information to promote books and how to make or purchase puppets to enhance storytime. The website has access to the archives of a newletter called "Puppet Tales" that includes activities and crafts to accompany storytime.

Teacher Librarian Ning. “School Library Advocacy.” [] (Accessed November 19, 2009). This webpage is a community group on Ning. The webpage is a great way for school librarians to get into contact with other library media specialists. The webpage is the perfect way for school librarians to network with their counterparts all over the country and world. Currently, there are only sixteen members; however, as more users join there will be even more opportunity to collaborate and learn from peers.

Travis, Tiffani A. “Public Relations.” [] (Accessed November 19, 2009). This website contains information regarding public relations. It provides links for books and articles containing information on public relations. The webpage also includes ways to find out information about different communities and demographics. It also has information on press kits and public relations links. The webpage also gives information about writing press releases, as well as linking to prepared press releases. The information on this webpage is not specifically designed for school library media specialists; however, the links and articles are useful for all types of librarians. Wallace, Linda. “Learning from Disney.” Library Media and PR. http://ssdesign.com ///a.shtml (accessed November 18, 2009). This is a smaller portion of a really great website. It is geared specifically towards Library and Media PR. The particular article I researched was comparing Mickey Mouse’s Ten Commandments to the different aspects of library PR. Here is an example: “I. Know your audience (Do market research). II. Wear your guests’ shoes. (Stand in line, experience what they do). This is a fun and easy way to remember the key ideas of Public Relations.

Wetteland, Annette. “The Good, the Bad, and the Ugly – Shoot out at the PR Corral.” [] (Accessed November 19, 2009.) This PDF presentation explains the best way to incorporate pictures and graphic art into websites and print materials. This presentation gives practical information on how to take great pictures for publications and websites. The author explains things in an easy to understand way. She does not use too many technical terms; however, for someone with an extensive photography background this presentation would be far too simple and basic. The presentation does focus a good deal of attention on designing websites and pages. The design information is also a beginner’s type look at design. It would be useful to a new library media specialist who is unsure of good design principles.

Williams, Marty. The Top Ten Reasons (Excuses) that Prevent School Library Advocacy [] This is a great and relatable list of the most common things that hold librarians back from library promotion. It is a short and to the point type of list that most librarians (present or future) will understand. With each of the 10 items on the list, there is also encouragement and easy ways to overcome the hurdles. Included is a list of web resources for advocacy ideas. Wilson, H.W. Web pages created by school librarians. [] A great way to access other school libraries around the world. Users can get ideas from looking to see how other libraries are doing things, and can post their own library website as well.

Woodholme Elementary School. “Media Center Volunteer Manual.” [] (accessed November 6, 2009). This could be used as a template of sorts, and good starting point for volunteer resources. It seems to be a work in progress, but still serves as a basis for some good ideas. The manual includes space for a floor plan, explanation of shelving, volunteer expectations, and space to explain procedures and policy. The pdf also contains a sample flyer for volunteer requests. While not perfect, it would be easier to perfect something like this than to brainstorm from scratch <span style="font-family: 'Times New Roman','serif'; font-size: 12pt;">Young Adult Library Services Association. Resources for librarians about online social networking. American Library Association. http://www.ala.org/ala/mgrps/divs/ yalsa/profdev/socialnetworking.cfm. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt;"> Although this resource is not specifically concerned with marketing, this web page includes links to YALSA resources – including a guide for teaching teens how to safely use social networking technology – that help librarians when using Web 2.0 technology to market to teen library users.